The release of OpenAI’s GPT-4o has sent ripples throughout the AI community, and for good reason. One of its standout features is the native image generation capability, allowing users to create stunning visuals directly within the ChatGPT interface. However, this newfound power came at a cost, a surge in demand so intense that OpenAI CEO Sam Altman Just tweeted that OpenAI’s GPUs are melting.
The culprit? A viral trend of transforming real-world images into the whimsical, nostalgic style of Studio Ghibli films. Let’s dive into the details of this “Ghibli Meltdown” and explore its implications for the future of AI image generation.
GPT-4o Mania: Did Studio Ghibli Break OpenAI’s Image Generator?

The term Ghibli Effect refers to the phenomenon where users leverage GPT-4o’s image generation capabilities to re-render existing photographs and images in the distinctive style of Studio Ghibli animations. This involves prompting the AI to create images reminiscent of films like “Spirited Away,” “My Neighbor Totoro,” and “Howl’s Moving Castle,” known for their vibrant colors, detailed backgrounds, and charming character designs.
The results are often strikingly accurate, capturing the essence of Ghibli’s unique aesthetic and making it accessible to anyone with a ChatGPT Plus or Pro subscription.

The trend quickly gained traction on social media platforms like X, with users sharing their Ghibli-fied family photos, pet portraits, and even landscapes . This virality is what contributed to the overwhelming demand and subsequent GPU strain.
Accusations Fly: Copyright Infringement or Algorithmic Coincidence?
The Ghibli Effect hasn’t been without its critics. Some argue that the ease with which users can replicate the Ghibli style raises questions about copyright infringement and artistic integrity.
While the AI isn’t directly copying existing Ghibli artwork, its ability to convincingly mimic the style blurs the lines of creative ownership. Is it fair to generate images that heavily borrow from a distinct artistic style without proper attribution or licensing? This debate is ongoing and highlights the complex legal and ethical challenges posed by AI-generated art.
Others contend that AI art merely draws inspiration from existing styles, much like human artists do, and that the Ghibli Effect is simply an example of algorithmic pattern recognition rather than deliberate copyright infringement.
The Implications for AI Image Generation
The “Ghibli Meltdown” underscores the incredible potential of AI image generation while also exposing its current limitations. The fact that a single viral trend could strain OpenAI’s GPU infrastructure highlights the immense computational resources required to power these models.
It also raises questions about scalability and accessibility. If a relatively simple task like replicating a specific art style can overwhelm the system, what are the implications for more complex and demanding applications of AI image generation? Furthermore, the incident demonstrates the power of user creativity and the unpredictable ways in which AI tools can be adopted and utilized by the public.
The demand for the “Ghibli Effect” shows that people are eager to explore the artistic possibilities of AI, even if it means pushing the limits of existing technology.
GPT-4o’s Image Generation Revolution: Native Integration and AI Art Styles
Unlike previous iterations, GPT-4o offers native image generation directly within the chat interface. This seamless integration streamlines the creative process, allowing users to generate images on the fly without switching between different platforms or applications.
The ability to iterate on prompts and receive immediate visual feedback makes GPT-4o a powerful tool for brainstorming, prototyping, and creative exploration. This real-time capability significantly enhances creative workflows, making it faster and more intuitive to bring ideas to life.
Style Mimicry and Artistic Versatility: Generating Images in Any Style

One of GPT-4o’s most impressive features is its ability to generate images in a wide range of artistic styles. From photorealistic renderings to abstract paintings, the model can adapt to various visual aesthetics based on user prompts.
The Ghibli Effect is just one example of this versatility, demonstrating the model’s capacity to capture the nuances of a specific artistic style. This capability opens up endless possibilities for creative expression, allowing users to experiment with different visual styles and create unique and personalized artwork.
From Text Prompt to Visual Masterpiece: GPT-4o’s Image Generation Process
The exact inner workings of GPT-4o’s image generation process are complex and proprietary. However, based on observations and analysis, it’s believed that the system utilizes a combination of natural language processing (NLP) and generative adversarial networks (GANs).
First, the user’s text prompt is analyzed by the chat model to understand the desired content, style, and composition. Then, this information is fed into an image model, which generates the visual output. The GAN architecture allows the model to iteratively refine the image, improving its realism and coherence. This process enables GPT-4o to translate complex textual descriptions into visually compelling images.
GPT-4o Model’s latest update and how it is working slow after the update
Since its initial release and the subsequent surge in demand, OpenAI has implemented rate limiting and other measures to mitigate the strain on its GPU infrastructure. Users have reported slower image generation times and restrictions on the number of images they can generate within a given timeframe.
Its also reported that the model is itself performing very slow compared to its old performance since there a lack of GPUs to power it.
While these limitations are necessary to ensure the stability of the system, they have also sparked frustration among users who were eager to explore the full potential of GPT-4o’s image generation capabilities.
The ongoing challenge for OpenAI is to balance accessibility with resource constraints, finding ways to optimize performance and expand capacity to meet the growing demand for AI-powered image creation. Sam Altman confirmed these actions, hinting that free version users may not be able to access the image generation features .
GPUs Are Melting: OpenAI Limits ChatGPT Image Generation Requests Due to High Demand

Twitter discussion and Sam Altman on limiting the Free Version
it's super fun seeing people love images in chatgpt.
— Sam Altman (@sama) March 27, 2025
but our GPUs are melting.
we are going to temporarily introduce some rate limits while we work on making it more efficient. hopefully won't be long!
chatgpt free tier will get 3 generations per day soon.
The phrase “GPUs are melting” became a meme within the AI community, symbolizing the intense computational demands of GPT-4o’s image generation capabilities.
OpenAI’s decision to limit ChatGPT image generation requests was directly driven by the overwhelming demand and the resulting strain on its GPU infrastructure. This limitation highlights the significant costs associated with running large-scale AI models and the challenges of providing unlimited access to resource-intensive features.
The discussions on platforms like X (Twitter) reflect both the excitement surrounding GPT-4o and the frustration with the usage restrictions. Sam Altman’s comments about potentially limiting image generation for free users suggest that OpenAI is exploring different strategies to manage demand and prioritize paying customers .
Beyond the Hype: Evaluating the Performance and Limitations of OpenAI’s New Image Model
- Strengths: GPT-4o excels at generating images in a variety of styles, understanding complex prompts, and providing real-time feedback. Its native integration within ChatGPT makes it a user-friendly and accessible tool for creative exploration.
- Weaknesses: The model is still prone to occasional errors and inconsistencies. It can sometimes struggle with fine-grained details or nuanced concepts. The rate limiting imposed by OpenAI can also be a significant limitation for users who require high-volume image generation.
- Ethical Concerns: As discussed earlier, the ability to mimic specific art styles raises concerns about copyright infringement and artistic integrity. OpenAI needs to address these ethical challenges and implement safeguards to prevent misuse of the technology.
Conclusion
The “Ghibli Meltdown” serves as a compelling case study of the power and limitations of AI image generation. The viral trend demonstrated the immense popularity of GPT-4o’s image generation capabilities while simultaneously exposing the challenges of scaling and managing resource-intensive AI models.
The ethical considerations surrounding style mimicry and copyright infringement further complicate the landscape of AI-generated art. While the initial hype has subsided somewhat, the underlying technology continues to evolve, promising even more sophisticated and versatile image generation tools in the future.